A logo is basically a graphical sign or icon used as a trademark for a company or an organisation. It gives a company immediate identification that is unique and sets it apart from the others in the market. They are used for identification of companies, brands, organisations and other non-commercial entities.
Some key elements of a good logo:
1. A logo must reflect the objective and features/products of the organisation.
2. It should please the eyes of the viewer
3. It should have a simple design
4. It should have a recall value
5. The target audience must be able to relate to the logo and have trust in the company
Sunday, August 24, 2008
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